Digital signage vs paper poster in Wiener Staatsoper: spot the difference !

Digital signage and paper posters are both used to promote and inform loyal audience as well as numerous curious onlookers going around the well-know Wiener-Staatsoper (Vienna State Opera House). Due to reflects (indeed it is sunny weather in Vienna in Continue reading

Wiener Staatsoper Live Operas : a peep at some cross-channel tactics

 Live Oper am Platz Der Fliegende Holländer was broadcast live from the Wiener Staatsoper on 09 May 2013. As this Wagner’s first major opera lasts 2 hours and halfstill with no intermission, I traded off between a standing place inside Continue reading

Intangible assets of musical institutions : focus on Sydney Opera House

By way of introduction Some cultural institutions do have a high brand value and valuable assets to differentiate and hold both their position and search for larger audience. Often the more difficult for a non-initiated one is to cross the Continue reading

Berliner Philharmoniker : an Orchestra with digital in its DNA

Opera, ballet and orchestral music in movies theatres After opera or ballet performances whose live broadcasts have been increasingly available in movies theaters, a third child of the Classical music family has been rocking on the white cinema screens…orchestral music.  Continue reading