Social medias matter in the Opera houses in the World Social networks have started being a key component of communication strategy of opera houses in the World. Facebook, Twitter or Youtube are now commonly used by these cultural institutions. Instagram Continue reading
Digitalisation has been nurturing globalization of cultural goods : music institutions are not apart from this mainstream move. Digital and social networks have begun to impact classical music experience and more and more live musics. Now we go to see Continue reading
By way of introduction Some cultural institutions do have a high brand value and valuable assets to differentiate and hold both their position and search for larger audience. Often the more difficult for a non-initiated one is to cross the Continue reading