Tag Archives: intangible assets

Standing area : a part of the wordwide fame of the Vienna State Opera

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in this series dedicated to intangible asset of classical music institutions (See former posts dedicated to Berliner Philarmoniker and Sydney Opera houses),  today, I will be talking about Vienna State Opera House (in German Wiener-Staatsoper) and more precisely about its Continue reading →

Intangible assets of musical institutions : focus on Sydney Opera House

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By way of introduction Some cultural institutions do have a high brand value and valuable assets to differentiate and hold both their position and search for larger audience. Often the more difficult for a non-initiated one is to cross the Continue reading →