Hologram and classical music: 2017 for Hologram Callas?



When I’ve learnt that the Sud-African tenor Johan BOTHA died (by the way I wish to give tribute to this great artist), I had this thought : Johan Botha, another great artist that have served the lyric art that I wouldn’t have a chance to listen to in a live performance for example in the StaatsOper where he sang regularly) !!
I should have attend a performance of Aïda where he was cast as Radames, unfortunately, I won’t listen to him.

By the way, a French version of this post is available here

Other music lovers or viewers above all in “actual musics” have experienced this feeling. This may explain why some businessmen have been offering to these frustrated viewers some shows there their beloved artists seem to come back from the dead : holographic performance !  There is a growing numbers of concerts where dead stars are involved as a hologram.

A hologram : what is it ?

Hologram is a noun coming from the greek words “holos” ( which means entire) and “graphein” (which means to write). According to wikipedia, Holography is the science and practice of making holograms. Typically, a hologram is a photographic recording of a light field, rather than of an image formed by a lens, and it is used to display a fully three-dimensional image of the holographed subject, which is seen without the aid of special glasses or other intermediate optics.

You could argue that the much hyped Virtual reality can provide an experience able to ressuscite a dead artist. Yet the virtual Reality requires the use of a helmet to see and feel the performance. This required helmet to be honnest, isoleates the viewer from the environment and the others viewers. As the hologram appears to all viewers in the same time, it’s a better way to create the whaouh effect in a community of fans. With a hologram, audience is more likely to share the common feeling that a defunct artist has come back from the Deads

Hologram and current musics

There is strong link between Hologram & current musics (rap,hip-hop, reggae, pop…)…in all these music styles, there has been famous experience where their respective icons have come back on stage as holograms. The music group Gorillaz has been exploring and using holograms in their impressive concerts. Yet, their holograms are manga-styled characters and not dead artists.

That’s why April 2012 is a milestone regarding the use of hologram technology in the performing arts . During theCoachella Valley Music and Arts Festival, the audience had the chance to see a duett featuring hip-hop star Snoop Dogg and a hologram (created by the AV Concept Studio) of The famous rapper Tupac. It was the first time ever that a dead artist performed on a stage ! Have a look at this astonishing performance for the sake of the rap 😉 !

More recently, the King of the Pop, Mickael Jacksonhas also benefited from a hologram resurrection. In this technological performance, Michael Jackson’s fans will find everything that makes them crazy about Michael Jackson: facial expressions, dance steps, sways, voice but not his famous sunglasses!

The Reggae is also ,In Paris, a group of fans (nice jokers perhaps) has been created to lobby to see Bob Marley performing again on a Parisian stage as a hologram. If you want to sign on line (it is in French :)!
The King Elvis Presley himself has also have his hologram glorious moment in a duett with Céline Dion in a quite thrilling « If I can dream » where so called holographic technology has been used. You approve or not, but many a person in blogs or in comments found on social networks, claims that this Elvis Hologram could attract more viewers than the existing artists performing currently on stages…

Céline Dion likes hologram for sure. In some of her shows in Las Vegas, she uses the technic to sing duetts with…herself ! Great ! Not a bad idea in fact. Two Celine for the price of one ! Anyway, it made headlines !

So Hologram and classical music ?

As for Hologram and current music, there is no doubt that holograms will thrive due to two main causes : first, current music industry has to fing new growth levers. Second, the Hologram techhnology is mature and is even announced to be available soon on mobile phones,
However what’s about hologram and classical music ? I must confess that amongst my opera lover and classical music memories, I have not found anything related with hologram and western classical music or opera. Nothing except if we consider arab-andalusian music which regarded as arabic classical music…
Indeed, the Great Singer of Arabic World Umm Kulthum has been hologramised in Cairo a few year ago in 2012 by ND Productions. The performance is breathtaking. I guess that for a few seconds, spectators can just be tricked and convinced that the Arabic Diva is really alive. You have to wait the end of the video to escape the dream of listening the incomparable voice (as Umm Kulthum was called by Maria Callas herself). When you see the hologram disappears into a golden dust them you realised it was only a dream !

Hologram and classical music in arabic culture, OK. However, I’ve never heard about a hologram of Caruso, Pavarotti, of Arthur Rubinstein, of Glenn Gould, of Karajan or Toscanini, etc.. all these great and mythical artists of the western classical music that a very few of us had the chance to listen on stage. Yet when we have a look at how important are Facebook communities of several dead classical music artists (such as Pavarotti or Callas), we can notice how huge the interest and nostalgy for these artists remains nowadays….

I bet that in 2017 there will be a hologram Callas ?!

Thinking to Umm Kulthum of whom Maria Callas was jalous of her contralto voice, I have not laughed when I read the both provocative and humourous tweet of the San Francisco Opera telling last year : ” Perf of Lucia di Lammermoor to feature hologram Maria Callas !

To be serious, why have not some producers carried out yet to revive Callas as a Hologram for the pleasure of entire generations of music lovers ?
At least a first step has been made toward a Hologram Callas . As part of her new exhibition QM.16, Dominique Gonzalez-Foerster puts herself on stage mimicing Maria Callas. It’s not the Hologram of Callas that we can see on this exhibition but the hologram of Dominique Gonzalez-Foerster imitating Callas. However Dominique Gonzalez-Foerster play-backs the aria Suicidio from Amilcare Ponchielli’s famous opera La Gioconda with the use of Callas voice !
You can see this hologram mimicing Maria Callas in the following video (second 28).

Dominique Gonzalez-foerster en Maria Callas

Dominique Gonzalez-foerster as Maria Callas

Sophie Cecilia Kalos aka Maria Callas died on September 16th 1977 in her Paris flat. Her death fueled a lot of fantaisies. I bet that the 40th anniversary of her death will do as well. One of my dreams would be that a classical major or a music producers invests to build a hologram of Maria Callas ! After Hatsune Miku, the hologram diva of the The End, that was performed a few years ago in the Theatre du Châtelet , I would be so happy to see the hologram of Callas singing on the stage of the Theâtre du Châtelet !
Some web jokers have already imagined some operatic aventures for the Diva ! (In French)

Hollogramme Callas en 2373

Hologram Callas in 2373

As for me, I have a lot of intergeneration duetts with Callas and some of my favorite tenors (Jonas Kaufmann, Johan Botha, Roberto Alagna, Placido Domingo or Jussi Björling). I would prefer a thousand of time to listen a hologram of Maria Callas rather than to indulge my Callas passion by purchasing silly mobile accessories (to my mind)…Feel free to tell me what do you think about this mobile cover by Marc Jacobs for a smartphone “manufactured” by a brandname that has become a master in tax optimisation…?

coque Maria Callas

A mobile cover « Maria Callas »

A word to the wise, however…

Licence Creative Commons “ Hologram and classical music : 2017 for Hologram Callas ” by Ramzi SAIDANI is under the conditions of licence Creative Commons Attribution 3.0 France

About Ramzi SAIDANI

Ramzi SAIDANI is fond of classical music (abooove all opera) and new technologies. He particularly likes digital, the web, Puccini, Massenet, Domingo, Alagna, Netrebko & Gruberova (Grubi for the closest friends :). He has been working as digital marketer and strategy consultant for 15 years. He has funded Lanoramax a consulting company focused on cultural industries that helps the start-ups (of which Sonic Solveig) and the incumbent musical institutions to achieve their digital transformation and strategies. He has created and animated the Meet-up Music and Digital (#MusikNum) in the CentQuatre Paris since septembre 2016. Ramzi is a also a tenor. He has studied lyric singing with Pierre VANHOENACKERE in Tourcoing Conservatory and Robert Expert and Sonia Morgavi in Bobigny. He is also president of the Association Cavatine et Rondo (dedicated to lyrical music promotion) and he wrote a book of short stories ”Nouvelles Russes”, in which of course music play a major role :)

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  1. Pingback: Hologramme et musique classique : 2017 année Hologramme Callas ? - Le blog en français de SonicSolveig

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