Google glass in the opera : I dream about it, On site Opera did it !

If I had google glass, I woud use them in the Opera House

One year ago, I have written about my dream, as both a digital marketer and a opera nuts, to experience a live opera with some googleglass in the opera ! Have a look on my post about this.

Google glass is a new wearable device

Google glass is a new wearable device

I have dreamed of that and a new and a dynamic opera company based in New-York did it! Bravo, bravissimo, arcibravo to the exciting opera company On site Opera !

the first google-glassed opera performance !

the first google-glassed opera performance !

They have chosen for that experiment a masterpiece of the French Baroque composer Jean-Philippe Rameau ! By the way it’s not a coincidence. The topics is very interesting : it deals with a famous Ancient Greece sculptor who felt in love with one of his statues that was perfect (this myth of  by Bernard Shaw in his masterpiece My Fair Lady, i remind :). On top of that, this opera composed in 1748 is not to long and by the way we’have been celebrating the 250th anniversary of the death of that great French composer.

So what will be the opera experience with this google glass ?

In 19 June 2014, the performance of this opera will be google-glassed. So what does it mean ?  The new-york based company is tto perform a live performance in which subtitles will be projected to Google Glass owner (have a look to this article, if  you’re feel not confortable with what subtitles is). For experiencing this, lucky owner of google glass will have to use a dedicated software. This soft has been developed specifically for that by Figaro Systems, which is not a newcomer in opera houses. This company have been already providing the software for the subtitles availabe on the seatbacks at the New-York based Metropolitan Opera. I haven’t experimenced what can it be in these Pygmalion performances but I have imagined what could it be as shown in the following example of a Carmen performance I in Salzburg festival 2 years agos.

I imagined what could be an live opera experience though Google Glass...

I imagined what could be an live opera experience though Google Glass…

We can rejoice that for several years, some opera companies, often small and innovative ones, have been exploring ways to enhance or renew user experience with immersive or in-store features and services. To address younger audience, it has become vital to leverage digital technologies to revamp the classic canons and way of enjoying classical music and specially live performances and to favor the idea that exciting performances can happen outside the walls of a traditional theater !  Stay tune to to know more about these experiments !

Licence Creative Commons
“google glass in the opera : I dream about it, On site Opera did it !” by Ramzi SAIDANI in under terms and conditions of the licence Creative Commons Attribution 3.0 France.

About Ramzi SAIDANI

Ramzi SAIDANI is fond of classical music (abooove all opera) and new technologies. He particularly likes digital, the web, Puccini, Massenet, Domingo, Alagna, Netrebko & Gruberova (Grubi for the closest friends :). He has been working as digital marketer and strategy consultant for 15 years. He has funded Lanoramax a consulting company focused on cultural industries that helps the start-ups (of which Sonic Solveig) and the incumbent musical institutions to achieve their digital transformation and strategies. He has created and animated the Meet-up Music and Digital (#MusikNum) in the CentQuatre Paris since septembre 2016. Ramzi is a also a tenor. He has studied lyric singing with Pierre VANHOENACKERE in Tourcoing Conservatory and Robert Expert and Sonia Morgavi in Bobigny. He is also president of the Association Cavatine et Rondo (dedicated to lyrical music promotion) and he wrote a book of short stories ”Nouvelles Russes”, in which of course music play a major role :)

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